We disrupt the sports rating ecosystem by empowering fans

What we do

We collect the opinion and feeling of millions of sport fans through the world and convert them into data to establish the most powerful, fan-oriented and democratic sports rating in the world


We collect the opinion and feeling of million of sport fans throught our amazing digital sport platforms


We analyze this huge data and convert them into the most powerful, democratic and fan oriented ratings in the world


We offer all this data to the sport industry: Media, Sponsors, Teams, Managers...

We're working with these guys:

We empower fans

We are starting a new age in the world of sports in which the fans have the power. Their voices are going to be heard. They are the true protagonists.

  • Feeling of fans is transformed into data
  • Data created by fans disrupt sport ecosystem
  • Sports industry will heard fans opinion
  • They become leaders of opinion

We disrupt the sports industry

A real change in the world of sport has arrived. A disruptive period that offers numerous challenges for sponsors and mass media

  • Its audience will increase
  • Opportunity to be the first in a sports new age
  • Impressive data content for media
  • Partners receive thousands of clients

You have a voice. You have the power

How we do it?

Transforming the feeling of the fans to watch a football match in data that later is used by the sport industry

  • Rankings to designate best raters
  • Fans have a new way to enjoy football
  • Huge contents of football matches
  • Everywhere, easily from your smartphone

Listen what football fans lovers say

"ValoraFutbol is a tremendous conceptual revolution. Now, the player's rating is decided by the fan and community. It is a way of bringing democracy to football. The vote of many should always be stronger than the vote of a few and Valorafutbol bet for it"
Borja Pardo - CEO & Co-Founder of Sphera Sports

"Valorafutbol is the first App in the world where you can rate the performance of the referees and generate a historic of ratings.It is without a doubt a qualitative leap that helps the referee organization to improve based on the perception of fans"
César Muñiz Fernández - Former international referee of La Liga and UEFA

"Valorafutbol gives voice to all football fans, allowing them to rate the players of their team in real time.A true revolution of football that brings the fan to the field"
Alfonso Pérez Muñoz - Former Football player of Real Madrid, FC Barcelona, Real Betis and Spain national team. Currently Manager at RCD Mallorca.

"Valorafutbol has the potential to be a truly interactive app that acts as a second screen during every football game"
David Ramos - Responsible for digital strategy of Cadena SER Sports (PRISA group)

"A great tool for the creation of user communities and for the generation of value-added services on sports websites"
Alfredo García - Editor-in- Chief Cadena SER Sports (PRISA group)

"Valorafutbol is the solution that Football needs, Fans and Clubs and Managers and even Presidents, this is passion voice in numbers, and what the football without passion or fans decisions?"
Mohammed Awaad, Digital Director of Sport 360

"Valora Digital transforms sports passion in meaningful data putting the fans at the center of the game"
Diogo Alves, Co-Founder of KICKUP Sports

"When a fan is in the excitement of the game they want to be able to express themselves. Valora is giving them a unique fun way for them to engage with each other and the sport they love"
Donna Kivirauma - CEO and Co-founder of TeamUp

Our team

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Borja Burguillos / Co-Founder & Chairman

Football lover. Disrupting the football & sports rating ecosystem by empowering fans

Javier Montero / Co-Founder & CEO

Driving the BDV side of the company. Now as CEO in charge to take the company to a new level

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Carlos Rodríguez / Partner & CDO

Digital Strategy Expert, loving "to make things happen", work hard, play harder.

Iván Campillo / Partner & CTO

Eager to change the sports environment through my two big passions: Football & Development

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We count with a team specialized in product design, software development and digital marketing

Do you want to change the rules of the sport industry?

Search our vacancies and find your ideal position in one of the leading Sport Tech Startup

Contact us

To know more about the way we disrupt the sports industry just fill in the details and we will get back right to you

Email us


Email: [email protected]


Spain - Innovation center

Delicias, Madrid

Dubai - United Arab Emirates

Creative City, Fujairah


Playa del Carmen