The Americas football channel

  • Competitions implemented: Liga MX and UEFA Champions League.
  • Valorafutbol personalized microsite full integration in Televisa Deportes website.
  • Innovative infographics based on demographic aspects of the fans (age, gender).
  • Personalized unique live content generated based on fans´s opinion and ratings used to feed all  Televisa Deportes social media channels.
  • More than 150k active users have interacted with VF components embedded in Televisa Deportes platforms.
  • + 100k ratings during Torneo Clausura in Liga MX through Televisa Deportes´ web.
  • There has been more than 10k predictions of games by Televisa´s users during Mexican´s competitions in 2017/18 season.
  • VF unique content has increased the organic engagement through Televisa Deportes social media channels.

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