A link between El Clásico and fans

  • Competitions implemented: LaLiga Santander.
  • El Clásico Real Madrid-Barcelona follow-up on live.
  • Valorafutbol personalized widgets full integration in AS website. 
  • Implementation of classic “picas” rating system widget for live ratings.
  • Personalized unique live content based on fans´ ratings and feelings.
  • We have gathered +115k ratings during El Clásico.
  • More than 6k AS users interacted with VF components during the game.
  • Thousands of active users in our widgets and components the day of the game.
  • AS´ fans associated the classic rating system of “picas” traditionally used by AS with the possibility to rate players and give their opinion. It was not for AS´ journalists anymore.
  • The organic engagement through AS social media channels has been increased when VF unique content has been posted.

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