Fans have a voice. Fans have the power.

Give a voice to the fans, learn about them and improve your business

Our Dream

Our dream is to empower fans by giving them a tool to share their opinion and a voice to put them in the center of the sports entertainment industry. Our technology includes a real-time engine connected to media platforms and other digital entities in different areas of the world. We push our information into these channels, allowing worldwide fans to have real-time access (during sport events) to ratings provided by the global crowd about their favorite players. Valora’s data Platform collects, prepare and organize that vast and growing amount of data, transforming it into insights, visuals, and outcomes that can be monetized by different entities: media companies, sports associations, clubs, and ultimately advertisers.

Management Team

Leading an all-star team of technical, marketing, sales and entertainment professionals 

Borja Burguillos

Co-founder & CEO
Responsible for driving the company growth and expansion to new and broader markets to achieve our mission, put fans at the center of the game

Javier Montero

Co-founder & Head of Americas
Focused on business engagement. Ensuring our customers get the most out of fan-data intelligence to turn their data into business insights

Iván Campillo

Co-founder & Technology
Eager to change the sports environment through my two big passions: Football & Development

Borja García

Digital Marketing
Combining my two passions, Football and Digital Marketing in daily basis. What else can someone ask for?

Some of our advisors

Peter Lejre

Finances & Revenues

Xavi Anglada

Digital & Media

Salvador Cababie


Román Izquierdo

Data and Analytics

Lars Erik Odman

Product and Partnerships

Borja Lopez

Telco Partnerships

Volker Schmits

Lawyer and media entrepreneur

Alberto Pamias

Telco Partnerships

Get in Touch

Get in touch today and explore project options